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Part 2: Toys R Us Rewards Program

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Editor's Rating:
Intro Purchase APR Regular APR Intro Balance Transfer Annual Fee Credit Needed
N.A. $0 Excellent
Executive Summary - The key to understanding the merits of their credit cards is to first understand the "R"Us reward program and how you earn and use points. Unlike other store reward program, this one imposes some restrictions which might put off some people.

Toys R Us now has a new reward program called Rewards R Us. It is free to apply and once you get approved for the membership, you will be given a "card". Hence, the store card is simply a membership card to their program. But if shop at Toys R Us often, then it definitely pays to join and sign up.

  • How Many Points Do You Earn
  • - Here is what you get as a RUs member. Toys R Us says that you will earn double points for every dollar that you spend for most products (they call them "eligible purchases") at their stores or online. This is a great thing. But things like Buyer Protection Plan, assembly fee, breast-pump rental fee, delivery fee, Layaway fees and shipping & handling are not considered eligible purchases and do not earn any points at all.

    An interesting feature of reward program is how they treat products whose prices have decimals and cents. If a products has a value from $0.55 to $0.99, the value will be rounded up to the nearest dollar (so technically you earn ever so slightly more points). But if the value is from $0.1 to $0.49, then it is rounded down!

    The store also sells some regular stuff that are probably bought a lot by their regular customers and they have chosen to just let members earn one point for these purchases rather than double points. Products in this category include V.I.B. (Very Important Baby) card loads, like diapers, infant formula, baby wipes, baby food. Gift cards are also part of this category. Electronic games like video games, video game hardware, video game accessories also belong to the one point per dollar group. And when I read the terms and conditions page, I found out that even Apple products purchases only got you one point per dollar.

  • Value of Points
  • - A few other words about their reward program. Firstly, once you have earned 500 points, you will have earned $5 equivalent in "R"Us rewards dollars which can be used that their stores. GE is touting this as a great improvement from the previous issuer Chase because back then, you needed to earn 1,000 points before they can be used (for a $10 reward dollar equivalent). The points also do not expire so even if you are not a big spender, you do not have to worry about the points disappearing from your account.

  • Fine Print
  • - But there is a little fine print that you have to be aware of. And that is you can only redeem up to $20 in reward dollars a month. If you have any spare points in your account, you simply have to use them next month (remember they do not expire). The reward dollars will be mailed to you within 8 weeks. You can use it for most purchases, but once again, there are some exclusions and items which you cannot use it for. For example, Gift Cards, Diapers, Formula, Kiddie Kandids, Motherhood Maternity, Buyer Protection Plan, assembly fee, breast pump rental fee, delivery fee, and shipping & handling are things which your reward dollars cannot be used for.

    The second thing you have to be aware of is that though points do not expire, you will lose them if your account is inactive for 24 months (ie 2 years).

  • Coupons and Discounts
  • - Like most other store card or memberships, you are likely to get periodic discounts and coupons. That should please those who shop quite often at the store or online.

    Now that we've covered the store card (or rather the membership program), let's now look at what's in store with their credit card.
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