Lifestyle Cards
We are now offering 2 new cards from American Express - The Knot credit card and The Nest Credit Card.
These are considered “lifestyle credit cards”. Well, who and what is “The Knot” and “The Nest”. The Knot is actually an online wedding store and community which caters to “brides to be”. They have several partner sites as well.
“The Nest” is an online website community that is targeted at those who have just married - “young couples”.
The credit cards are unique in the sense that you would expect the card to let you earn reward points for buying things from their sites or stores. But that is not the case. Instead, every dollar that you spend on these cards gets you one Membership Rewards Option points. This probably makes sense because you will probably only shop at these places for the occasion (like for wedding stuff at theknot.com). As an incentive for you to get these cards, The Knot will throw in a free wedding planner, while The Nest throws in a financial planning binder.
I am not too sure if many people will actually get either of these cards, but their websites are popular and regular members would probably consider them since you can actually earn Amex points and get periodic discounts for their stores.
You can read our review of The Knot Credit Card and the Nest credit card here.