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Citi&#174 Dividend Platinum Select&#174 Visa&#174 vs Chase Freedom Visa&#174

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I get lots of questions from readers asking whether they should should get the cash back card from Citi or the Chase Freedom Visa&#174. I will tackle this issue in this post. I’ll start off with stating that both cards are cash back cards that have very similar features and their differences are subtle and are found in their online shopping mall and their reward programs. Below is a table highlighting both features.

Cards citi dividend visa chase freedom visa
5% Rotating Category Yes Yes
Online Shopping Portal Citi Bonus Cash Center
Online, Offline
Phone and Catalog Merchants
Ultimate Rewards Mall
Online Merchants Only
Type Of Card Cash Back Cash Back & Rewards
Annual Fee $0 $0

Rotating Categories – Both cards share a lot of similarities. Firstly, they offer cardholders a 5% rotating category where consumers can earn 5% rebates on certain types of expenses each quarter. Their expense types differ slightly and this is one area where consumers will want to check before they apply for either card. The good thing about the Chase Freedom is that they clearly identify their expense category for the whole year in advance. See this years Chase Freedom rotating categories. Citi, on the other hand, only show you the present categories for the present quarter. One thing to note is that the categories change from year to year, so there is no such thing as “this card has a better category”. But rather, it is more a situation whereby you can say “based on my spending habits”, this card will probably let me earn more rebates simply because of the type of expenses in their rotating category buckets.

Online Shopping PortalThe other similarity both these cards have is that they have online shopping portals. As an introduction, these online shopping portals have merchant partners. If you log into your account and shop online with their merchants through the portal with your credit card, you will be able to earn extra points or rebates.

Chase’s portal is their Ultimate Rewards Mall. Cardholders can earn extra points when they shop with their merchant partners. The Ultimate Rewards Mall let you earn extra points and not rebates. The reason is that cardholders of Chase Freedom can earn points that can be converted to cash rebates or rewards. According to our latest study on the Ultimate Rewards Mall, Chase has got 360 partners. Off these partners, 91 of them pay the highest rebates or matches the highest rebates paid when merchants are present in other partners as well.

Citi’s portal is called Citi Bonus Cash Center. According to our recent survey, they have the most number of merchants (594) among all credit card online shopping portals. Out of their 594 merchants, 207 merchants provided the highest rebates when you shop from Citi’s portal. In addition to online partners, Citi also has offline partners (some are the same as the online partners) whereby you can earn rebates shopping at their physical stores, over the phone or even their catalogs. In almost all aspects, the Citi Bonus Cash Center is a better online shopping portal than Ultimate Rewards. Since it is a dedicated shopping portal, you can rebates (not points) with Citi.

Ultimate Rewards Is A Full Suite Reward Program – The real difference between the two cards is the fact that while Citi Bonus Cash Center is merely a online (and off line) shopping portal, cardholders of Chase Freedom get to enjoy the full Ultimate Rewards program. That means the points they earn can be converted to cash rebates (just like the Citi Dividend), but it can also be used to redeem other rewards like gift cards, merchandise and even travel rewards through their online travel booking tool.

Furthermore, cardholders who hold both the Chase Freedom Visa&#174 and Chase Sapphire Preferred(SM) Card can combine their Ultimate Reward Points. That means that the points earned from Chase Freedom can be transferred to the Sapphire Preferred account where you can “transfer points to airline and hotel partners”.

Hence, in a way, the Chase Freedom Visa&#174 is not just a cash back card, but rather a hybrid cash back and rewards card.

So Which Card Is Better? – After looking at these two cards in detail, I would say that each has it’s own strong points. They are similar in many ways. They are first and foremost, cash back cards. They have 5% rotating categories and an online shopping mall. If you area an avid online shopper and are always looking out for deals and discounts, you may veer towards the Citi because their Bonus Cash Center has got more merchants than any other shopping portal. They also have partners where you can shop over the phone, in store or with their catalogs. From this perspective, the Citi is the better card.

But the Chase Freedom Visa&#174 also has it’s strong points. The most obvious one is its’ flexibility. It is both a cash back and a rewards card. For those who would like the option to earn either cash back or travel rewards, this card would make a better choice. Furthermore, when Ultimate Reward points are combined with the Chase Sapphire Preferred(SM) Card, points can be transferred to airline and hotel partners. It also means that cardholders who have both the Chase Sapphire Preferred and Freedom will be able to earn points faster through the Freedom’s rotating categories and Ultimate Rewards mall, also also through the double points on the Sapphire Preferred through restaurant and travel spending.

So depending on your priorities, either card should be able to find a home in your wallet. Or even perhaps both, since they have no annual fees and having both in your wallet allows you to truly maximize cash rebates you earn by using the appropriate card at the right time.

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