BOA’s Add It Up Review
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By Mr Credit Card
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We continue our series of online shopping portal review with Bank of America’s Add It Up portal. Unlike other credit card online shopping portals, Add It Up is available to those with a simple BOA checking account (that means you do not need to get their credit cards to have this feature). If you do not have a BOA credit card account, you simply use your debit card that is given to you when you open a checking account.
Here are instructions on how to access the BOA’s Add It Up program. Firstly, you have to log into your account and you do so by going to www.bankofamerica.com and logging into the account. In this example, I am actually using my account. You can go to the Add It Up site from the link (shown in the orange arrow).

Once you get to the Add It Up home page, you will see several offers. If you look at the left navigation, you can see that you can search their online retail partners by category. There are also “limited time offers” searches and there are also “recommendations for you”!

To demonstrate how this works, we will be using dell.com as an example. Let us assume that we are going to buy something from dell.com. We’ll click on the dell.com link on the previous page and it will take us to this page (below) where the terms and conditions are listed. In dell.com’s case, the special offer is an addtional 3% rebates on top of the regular 2% rebates, making it a total of 5%. The offer is limited until the end of February.

But to be sure there are no surprises, you should actually click on the “blue terms and conditions link” and check out what it has to say. And true enough, there are more terms that you should be aware of. The first thing it says is that if you call dell for customer support and service (with any questions), you may not receive you add it up cash back. They also list several types of purchases like gift cards or purchases from auctions@DellExchange that are not eligible to earn the cash back from Add It Up. It also says that you can only earn cash back from 2 orders a month and the shipping has to be within the 50 US States and the District of Columbia. It further says that you will not earn cash back from Dell Small Business website if you click the tab on dell.com. You have to go to the Dell Small Business website (also a Add It Up partner) directly from the Add It Up menu.
So as you can see, it pays to read the terms and conditions before making your purchases. Once you are ready, just click the shop now button and it will take you to Dell.com where your purchases made with your BOA debit or credit card will be tracked.

Like the Citi Bonus Cash Center and Capital One Perk Central, Add It Up also has “in store” or “off line sotre” partners. If you click “instore” on the left navigation bar, it will take you to the following page (see below).

Once again, we will use a merchant as an example to see how this works. We will choose FTD. By clicking on the FTD link, it takes us to this page (below) where it list certain terms and conditions. It turns out that you can receive rebates from FTD even if you order by phone. They even listed the coupon code that you have to use with it together with their home iphone.

Key Statistics of Add It Up – Compared to other credit card online shopping portals, the Add It Up program has got the second most number of partners (behind Citi Bonus Cash Center which has the most). In total, they have 528 partners (as of our last count in January 2012). Out of the 528 partners, 246 partners offered either the highest rebates, matched the highest rebates or were exclusive merchants.
The other key difference between this program and others is that you do not need a BOA credit card to use it. As long as you have a checking account, you can use your BOA debit card and earn cash back from your online and off line shopping.
Opinion – The Add It Up is a pretty decent online shopping portal. Among the five major credit card issuers that we studied, the Add It Up portal has got the second largest number of merchant partners (behind Citi Bonus Cash Center). That means it has more partners than Capital One’s Perk Central, Chase Ultimate Rewards and Discover. It also has off line partners where you can also shop over the phone and earn rebates (though Citi also has catalog partners).
For us, shopdiscover still remains our Editor’s Choice because the minimum payout is 5% (the highest minimum level compared to everyone else) and the Citi Bonus Cash Center has more partners than any other portal and comes in a close second place. This puts BOA’s Add It Up slightly behind Citi but ahead of Perk Central and Ultimate Rewards.
I wouldn’t rush out to get a BOA card simply because of Add It Up. But if you have one of their cash back cards or a checking account, you might just want to check it out the next time you shop online. It might earn you some cash rebates and save you a few bucks.














Amex Black Card – Given that he was even wondering if his credit card still works, it is highly unlikely that that he carries the Amex Centurion. He is a democrat, and has a more left and liberal leaning opinion. Hence carrying one of the ultimate status symbols of the “1%” ain’t going to look too good. So I think we can rule out this card. Since he will be flying Air Force One and staying in the best hotels guarded by his secret service agents, none of the perks like Ritz Carlton room upgrades, lounge access is going to matter to him.
Visa Black Card – One again, I doubt that this was the card he was using. There was some dash of white or silver color on the card and the Visa Black card is literally all black. Since Visa Black is supposedly targeted at very few folks (but it seems having a five figure W2 qualifies) and cost $450 in annual fee, I doubt Barack Obama will be seem using this card.
Delta Reserve Card – One again, I doubt the President would be caught carrying an elite $450 credit card. There is a blue Amex logo at the bottom right of the card and I did not see it in the video. He flies Air Force One and does not need the MQMs to get the Silver Elite Status! His bags fly free as well.
Alaska Airlines Visa – This is a possibility as there is a dash of white on the card (which is black). One would presume that as a Senator in Chicago, he might have used this card to rack up some Alaska Airlines Mileage Plan miles.
Virgin Atlantic Amex Card – The Virgin Amex Black card is another possibility. But the only problem is that I doubt Obama would be saving miles to fly to London or Europe. Who knows, he might have taken advantage of past 50,000 bonus miles sign up? But I think we can rule out this card because I did not see the Blue Virgin Logo and Amex Logo on Obama’s card.
Asian Amex Card – Yes the card is blackish. But I really cannot imagine Obama saving Asiana miles to fly to Korea? Perhaps he is savvy enough to use the points with alliance airline partners (highly unlikely). There also isn’t any Blue Amex Logo on Obama’s card, so I think we can rule out this one.
Overstock Credit Card – Overstock’s new credit card comes in black color. Perhaps the President is a bargain hunter and likes to get stuff on sale and discounts. This one might just be a possibility although I have to wonder where does he find the time to be surfing the net for bargains? Perhaps the First Lady does all the online shopping?
Sony Credit Card – Sony’s card is also black in color. Perhaps the President unwinds by playing lots of Playstation games and he earns reward points with the card buying their games. He also might have used his points to get a Sony Plasma TV as well! This card is definitely a possibility.
Adventium Card – Yikes. This is a subprime card that is issued by First Premier Bank. It is black, presumably to give the illusion that it is a prestige card and on the hopes that folks with bad credit are more likely to apply because of the “black color”. I really do not think the President will be using Aventium and I certainly hope not. I would assume that he was have a decent credit score and the nation would be shocked if he had bad credit!
BOA Business Charge Card – The dark grey color of the card sure looks like the one the President is carrying. Although why he would actually get a business charge card puzzles me. Perhaps he has an account with BOA? Or maybe he used to have a small business (doubt it because we would all know by now?).
BOA Accelerated Rewards Amex – The BOA Accelerated Rewards Card has a very dark greyish color that looks like the card the President is carrying. The only issue is that I did not see the bright blue Amex logo at the bottom right on his card. So that means it’s probably not this card? But being a no annual fee rewards card, I can see how the President would have applied for this.